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Diadora is an Italian fashion company that produces sportswear and footwear. Diadora is particularly known for their football boots and sports shoes as well as a range of clothing items. Diadora is also known for their commercial production of footballs.
Diadora achieved their greatest success in the mid-1970s when their production of football boots revolutionized the attitude of football players towards football boots. Later, Diadora also became known in the tennis market by investing heavily in sponsorship agreements with Björn Borg who became one of the biggest stars in tennis history.
